Coatings show: China International Coating Exhibition (ChinaInternational Coatings Expo, referred to as CICE, is according to the international practice, changed its name to ChinaCoatings Show, referred to as CCS) as one of theprofessional exhibition globally important coating, paint,coating, focused on the raw and auxiliary materials, coatingpreparation equipment and coating industry the latest products and technology. It is mainly for the paint industrydownstream of the building, decoration, furniture, home appliances, automobile, shipbuilding, engineering, traffic, light industry and other industries, with the most beautiful fashionpaint, value-added functions the proper and most industrystandard coating value-added solutions, at the same time forproduction enterprises coating provides the latest environmental technology and new materials, new equipment. The 2013 China International Coatings Expo and the seventeenth China International Exhibition for coatings(CCS2013), to the "technological innovation, brand building,water resistance and high solid, the coating solution" value-added optimization as the theme, adhering to the "peopleoriented, service - oriented" idea, especially according to the distribution characteristics of coating of the downstream industry, divided into five subgroups exhibition, so as to promote the field of the corresponding directional inviteprofessional audience. Attract downstream for better service and professional audiences, and held the green building materials expositionand green home fair echoes, CCS2013 continuation of Tu Bowill always features, held a series of professional forums andexperience and interactive site downstream orientedaudience award. At the same time, in order to deepen theshow before and of the audience in the exhibition service, the organizing committee specially established six marketing strategies, three innovative service plan, so as to promote thein-depth exchanges of upstream and downstream,continuously improve the fit coatings industry and downstream industries and enterprises, to improve China‘scoating industry in the whole preparation and service level,promote the steady growth of Chinese coatings industry.CCS2013 will bring a new experience for the exhibitors, the audience, to become the best market global paint industrydevelop channels, the fastest brand promotion platform, the most valuable industry preferred exhibition.